​We are seeking a strategic and results-driven Head of Distribution Sales to lead and grow a multi-channel sales function across renewable energy technologies, including solar panels, EV charging, battery storage, and low-carbon heating solutions. This senior leadership role is responsible for driving revenue growth, expanding market share, and ensuring commercial teams are fully aligned with ambitious business goals.

Key Responsibilities:

Sales Leadership

• Lead and manage a multi-channel sales team, including:

• Wholesaler Business Development Managers

• Specification Heating & Ventilation BDM team

• Develop and implement a comprehensive sales strategy across all product lines and customer segments.

• Set and monitor sales targets, KPIs, and performance metrics to ensure consistent growth.

• Foster a high-performance culture focused on customer value, innovation, and collaboration.

Commercial Strategy

• Identify new market opportunities and lead go-to-market strategies for emerging technologies.

• Collaborate with Marketing, Technical, and Operations teams to ensure alignment across the customer journey.

• Build and maintain strategic partnerships with wholesalers, developers, and commercial clients.

• Lead pricing, margin, and commercial negotiations to optimise profitability.

• Drive double-digit year-on-year revenue and EBITDA growth.

Innovation & Market Leadership

• Champion the commercial rollout of new products and services to maintain a competitive edge.

• Monitor industry trends and competitor activity to inform commercial strategy.

• Identify and execute high-leverage partnerships or frameworks that accelerate growth.

• Establish a data-driven, performance-led sales culture using CRM dashboards, conversion metrics, and incentive alignment.

Person Specification:

• Proven senior leadership experience in sales or commercial roles, ideally in renewable energy, utilities, or construction.

• Experience in high-growth environments, preferably with private equity backing.

• Strong knowledge of solar PV, EV infrastructure, battery storage, and renewable heating technologies.