Email Marketing Specialist
- Posted 20 June 2018
- Salary Up to £65,000 + excellent benefits
- LocationLondon
- Job type Permanent
- Discipline Digital & Technology
- ReferenceIN-EM-LW
- Contact NameAlana Williams
Job description
Must speak fluent English as well as French, German or Italian
The Organisation:
Digital Careers, part of the Digital Recruitment Company is currently working with a global investment management organisation who have operations in 20 countries and manage £1Trillion worth of assets for clients. They have over 7,000 employees and are looking to grow the digital distribution which has brought CRM, marketing and tech together.
The Role:
My client is looking for a highly experienced Email Marketing specialist who can help them achieve their business objectives across inbound marketing. This role will encompass developing and executing hyper targeted email campaigns in high-volume, and creating nurturing journeys using Pardot.
The responsibilities of the role:
- To plan and organize large scale email campaigns on a weekly basis ensuring consistency of attraction from clients
- Ensure that we are meeting KPI’s which relate to lead and revenue generation. These targets will be set with you once you have been in the role for 3-6 months. Example KPI’s may include the following:
- CTR
- Volume of campaigns deployed
- Visitors hitting a lead-score
- Number of leads generated
- Help the current email marketing specialist to get up-to-speed so that he can own his own campaigns in the near-future
- Execute against a plan of tests you develop (R&D) to allow you to become progressive over-time
- Report the success and failure of your activity to the team and the business
- You will help us focus on our goals:
- Generating leads from existing or new clients
- Generating sales online
- Doing things quickly (speed-to-market)
- Promote our mindset: Speed-to-market, fostering positive change, being different from financial services and having an attitude of “I can do anything with digital”
Experience and skills:
- Many years of B2B email marketing campaign experience
- Proven and many years of experience operating the Pardot marketing platform to execute your campaigns. We are after candidates that are Pardot marketing Rockstar’s!
- Expert knowledge and execution experience at setting up lead nurturing campaigns
- Expert knowledge and execution experience at developing campaigns to reactivate existing customers to increase repeat purchases
- First-hand experience developing and activating new lead generation campaigns
- You will have a deep understanding and relevant execution experience of the lead scoring process and how it can be used to assess when a visitor is ready to buy
- Know-how and experience testing content versioning (A/B split) when you deploy email campaigns
- Experience at tracking the effectiveness of the campaigns you develop and deploy
- Excellent communication skills and the ability communicate successes and failures to all levels of the business
- You will be progressive and will be completely comfortable developing your own pipeline of ideas to test so that we can find value from different approaches. In other-word we want you to be creative in your approach
- The ability the train existing members of the team to help them become the Pardot marketing expert
To apply for this role please contact us at:
Alana Williams
+44(0) 203 640 2133
alana@digitalrecruitmentcompany.com
www.digitalrecruitmentcompany.com