The Green Recruitment Company | 'Back to Basics' Series | LinkedIn Profile Tips
LinkedIn has become one of the most used platforms for work connections and hiring in recent times. It can be the place where you find out about new companies and see jobs. It is therefore important that you know how to optimize your LinkedIn profile to make sure that any recruiters or hiring managers looking at your profile are impressed and interested to find out more about you. Personal branding can be easy to ignore so this blog will establish the foundations of your LinkedIn profile which many see as the important first step.
Optimising your LinkedIn profile:
Get a profile picture and background photo
A profile picture is usually the first thing that a person sees. It is all about first impressions so make sure you are centred in the photo and the picture is recent and looks like you. We advise that you have an appropriate background and wear what you would to work. The background photo is the photo behind your profile picture. It will grab people attention and give them more insight into what you do and what you are interested in. For example, if you are interested in renewables as much as we are then having some wind turbines or a solar farm themed photo would work.
Customise your headline and summary
This is a great way to write a little more than just your job title. It can paint a pretty good picture of who you are, what your role is and what you specialise in. Something short and to the point will work.
Grow your network
This is one of the best ways to become more noticed. Make sure you are connecting with relevant professionals in your industry. You can also follow influencers and companies to help grow your network further.
Share relevant media and content from your feed
This comes hand in hand with growing your network. With a bigger network comes more articles and content. It is important to interact with your network by sharing articles and commenting/liking posts. This will help you to be more recognized and will show the others in your network what you specialise in. It’s a great way to demonstrate your enthusiasm for your industry.
Publish your own articles
Publishing your own articles will help to create a credible brand. It can also be a great way to start conversations with others in your network. It doesn’t have to take hours out of your day but posting short articles or blogs about the industry you are in or any new tech that has come out is a great way to start.
Recommendations help to create authenticity to your profile not to mention it helps to strengthen your brand. These recommendations can be from previous and current employers and colleagues. A good guideline is to have one recommendation or testimonial per role you have been at.