​Our client, a leader in GHG emissions monitoring, is seeking a VP Marketing located in Calgary, AB or Houston, TX. Series B hardware enabled SaaS company that has built a continuous monitoring technology to disrupt the traditional GHG monitoring space for industrial emitters promoting environmental sustainability and regulatory compliance.

The VP Marketing will build a high-performing marketing team, develop and execute strategic marketing plans, and drive revenue growth. This is an opportunity to make a significant impact on global environmental sustainability efforts with a fast-growing IoT company. The VP Marketing will report to the CEO.

Minimum of 8 years of experience in marketing leadership roles, preferably in the IoT industry or related sectors such as environmental monitoring, emissions control, or industrial automation.

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Responsibilities:

• Develop and execute comprehensive marketing strategies to drive brand awareness, market positioning, and customer acquisition within target industries (oil and gas, agriculture, mining).

• Lead, mentor, and inspire the marketing team, providing strategic guidance, fostering a culture of innovation and collaboration, and driving continuous improvement.

• Collaborate closely with the executive team to define and refine the company's brand identity, value proposition, and messaging, ensuring alignment with business objectives and target audience needs.

• Drive the development and execution of integrated marketing campaigns across various channels (digital, content, social media, events, etc.), leveraging data-driven insights and best practices to maximize results.

• Oversee the creation of compelling marketing collateral, website content, thought leadership materials, case studies, and other sales enablement tools to support lead generation and customer acquisition efforts.

• Establish and nurture strategic partnerships and industry relationships to expand the company's reach and enhance brand credibility.

• Conduct market research and competitive analysis to identify market trends, customer needs, and areas of opportunity, and incorporate findings into marketing strategies and product positioning.

• Collaborate with cross-functional teams (sales, product, engineering) to ensure alignment and effective communication of marketing initiatives, product launches, and campaign objectives.

• Establish and monitor marketing KPIs and performance metrics, providing regular reports and actionable insights to the executive team.

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Qualifications:

• Proven track record of developing and executing successful marketing strategies, driving brand growth, and generating qualified leads in a B2B environment.

• Strong knowledge of the target industries (oil and gas, agriculture, mining) and their unique marketing dynamics, customer pain points, and regulatory landscape.

• Exceptional leadership skills, with the ability to inspire and motivate a marketing team, foster innovation and collaboration, and drive high performance.

• Demonstrated experience in developing and executing integrated marketing campaigns across digital and traditional channels, leveraging marketing automation tools, CRM systems, and data analytics for performance optimization.

• Excellent written and verbal communication skills, with the ability to create impactful messaging and compelling content that resonates with target audiences.

• Strategic mindset, with the ability to analyze market trends, customer insights, and competitive intelligence to inform marketing strategies and drive business growth.

• Bachelor's degree in marketing, business, or a related field. An MBA or advanced degree is preferred.