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Email Marketing Specialist

Email Marketing Specialist

  • Location

    London

  • Sector:

    Digital & Technology

  • Job type:

    Permanent

  • Salary:

    Up to £65,000 + excellent benefits

  • Contact:

    Alana Williams

  • Contact email:

    alana@digitalrecruitmentcompany.com

  • Job ref:

    IN-EM-LW

  • Published:

    26 days ago

  • Expiry date:

    2018-07-20

Must speak fluent English as well as French, German or Italian

 

The Organisation:

Digital Careers, part of the Digital Recruitment Company is currently working with a global investment management organisation who have operations in 20 countries and manage £1Trillion worth of assets for clients. They have over 7,000 employees and are looking to grow the digital distribution which has brought CRM, marketing and tech together.

 

The Role:

My client is looking for a highly experienced Email Marketing specialist who can help them achieve their business objectives across inbound marketing. This role will encompass developing and executing hyper targeted email campaigns in high-volume, and creating nurturing journeys using Pardot.

 

The responsibilities of the role:

  • To plan and organize large scale email campaigns on a weekly basis ensuring consistency of attraction from clients
  • Ensure that we are meeting KPI’s which relate to lead and revenue generation. These targets will be set with you once you have been in the role for 3-6 months. Example KPI’s may include the following:
  • CTR
  • Volume of campaigns deployed
  • Visitors hitting a lead-score
  • Number of leads generated
  • Help the current email marketing specialist to get up-to-speed so that he can own his own campaigns in the near-future
  • Execute against a plan of tests you develop (R&D) to allow you to become progressive over-time
  • Report the success and failure of your activity to the team and the business
  • You will help us focus on our goals:
  • Generating leads from existing or new clients
  • Generating sales online
  • Doing things quickly (speed-to-market)
  • Promote our mindset: Speed-to-market, fostering positive change, being different from financial services and having an attitude of “I can do anything with digital”

 

Experience and skills:

  • Many years of B2B email marketing campaign experience
  • Proven and many years of experience operating the Pardot marketing platform to execute your campaigns. We are after candidates that are Pardot marketing Rockstar’s!
  • Expert knowledge and execution experience at setting up lead nurturing campaigns
  • Expert knowledge and execution experience at developing campaigns to reactivate existing customers to increase repeat purchases
  • First-hand experience developing and activating new lead generation campaigns
  • You will have a deep understanding and relevant execution experience of the lead scoring process and how it can be used to assess when a visitor is ready to buy
  • Know-how and experience testing content versioning (A/B split) when you deploy email campaigns
  • Experience at tracking the effectiveness of the campaigns you develop and deploy
  • Excellent communication skills and the ability communicate successes and failures to all levels of the business
  • You will be progressive and will be completely comfortable developing your own pipeline of ideas to test so that we can find value from different approaches. In other-word we want you to be creative in your approach
  • The ability the train existing members of the team to help them become the Pardot marketing expert

 

To apply for this role please contact us at:

Alana Williams

+44(0) 203 640 2133

alana@digitalrecruitmentcompany.com

www.digitalrecruitmentcompany.com