​We are supporting a fast-growing international business operating within the outdoor power equipment and garden technology sector. The company develops and distributes a range of products across lawn maintenance, landscaping, and outdoor equipment, serving both residential and professional users through established dealer networks, retail channels, and distribution partners across Europe and North America.

The business is currently expanding its US footprint, with a focus on strengthening channel partnerships, accelerating market penetration, and developing long-term distributor relationships in a highly competitive and fragmented market.

Role Overview

The Regional Sales Manager will be responsible for developing and executing the commercial strategy across a defined US territory, with ownership of dealer networks, retail accounts, and distribution partners. The role requires strong experience in outdoor power equipment or adjacent categories, with a proven ability to grow sales through indirect channels.

This position will play a key role in scaling the company’s presence in the US market during a phase of accelerated international expansion.

Key Responsibilities

• Own and grow sales performance across assigned US territory

• Develop and manage dealer and distributor relationships within the outdoor power equipment sector

• Drive expansion across retail, home improvement, and specialist garden equipment channels

• Identify and onboard new channel partners to support market penetration

• Execute commercial strategy in collaboration with global HQ and product teams

• Monitor market trends across lawn & garden, landscaping, and battery-powered outdoor tools

• Support product positioning and go-to-market execution in the US

Key Requirements

• 5–10+ years experience in outdoor power equipment, garden machinery, or related equipment sales

• Strong background in channel sales, dealer networks, or retail distribution

• Experience working with or selling into retail or home improvement chains preferred

• Proven track record in regional or territory-based sales roles

• Understanding of lawn & garden equipment market dynamics in the US

• Strong commercial acumen and ability to operate independently in a scaling environment