Marketing Manager
- Posted 19 May 2022
- LocationMadrid
- Discipline Renewable Energy & Infrastructure
- ReferenceMM01
- Contact NameJess Brisley
Job description
The Opportunity:
A leading renewable energy transaction platform which facilitates the buying, selling and financing of assets is seeking a European Marketing Manager to lead activities based in the Madrid office.
The Role:
· Go-to-market strategy and planning:
· Define target audiences and craft messaging, including customer segmentation, competitive positioning and value propositions
· Develop European go-to-market plan aligned with strategy and revenue targets
· Sales enablement:
· Draft one-sheets, decks, case studies and other content to support the needs of the European sales team
· Manage the translation of sales collateral into Spanish as needed
· Thought leadership and content marketing:
· Partner with market experts and analysts to draft articles covering European renewable energy market news and trends
· Draft European-specific educational content and guides
· Event planning:
· Manage the logistics and coordination of European events, including industry conferences and events
· Partner co-marketing activities:
· Support advisor partners in Europe by coordinating webinars, press releases and other co-marketing activities
The Individual:
· 5+ years of experience in B2B marketing; renewable energy experience preferred
· Excellent writing ability, with experience crafting long-form and short-form content
· Fluent in English and highly proficient in Spanish
· Event planning experience
· Flexibility to work some evening hours to communicate with US team.
· Highly organized with extreme attention to detail
· Resourceful; able to work independently