Growth Marketing Manager
Job description
We are a fast-growing distributed energy business operating within a leading institutional-backed renewable energy platform. We develop, own and operate fully funded commercial solar, battery storage and EV charging solutions across complex, multi-technology environments in the UK and selected European markets.
As we scale, we are entering an important phase of growth across UK commercial & industrial (C&I) sectors while expanding into Europe through a structured multi-country platform strategy.
We are seeking a commercially driven Growth Marketing Manager to help define and scale our market presence, build a high-performance demand generation engine, and strengthen our positioning across priority sectors.
This is a high-impact role with real autonomy, leadership exposure, and direct influence on commercial strategy across the UK and European markets.
Core Responsibilities
1. Positioning & Sector Strategy
Develop clear, differentiated messaging across priority C&I sectors
Work closely with commercial, technical, and sales teams to shape value propositions
Translate complex multi-technology solutions into compelling market narratives
Provide market insight, competitor analysis, and sector intelligence
Support targeted campaigns across key clients and partners
2. Demand Generation & Commercial Performance
Build and scale a high-performing B2B demand generation engine
Increase pipeline volume and improve conversion rates across long sales cycles
Own LinkedIn and digital thought leadership strategy (share of voice leadership)
Deliver market-leading content: articles, insights, and opinion pieces
Lead marketing analytics, attribution, and performance reporting
Optimise CRM usage and identify data-led growth opportunities
Test, refine, and scale acquisition channels to maximise ROI
3. European Market Development (c.40–50%)
Support market entry strategy across selected European countries
Localise messaging and positioning by market and regulatory environment
Build early-stage brand awareness and credibility in new territories
Align with wider European platform stakeholders
4. Brand, Channels & Budget Ownership
Own and manage the marketing budget with full autonomy
Oversee digital performance (website, SEO, paid channels)
Manage external agencies and optimise third-party spend
Ensure consistent brand execution across all markets
About You
We are looking for a commercially strong, data-driven B2B growth marketer who thrives in complex, technical environments.
You will bring:
Proven success in delivering measurable B2B growth outcomes
Experience in renewables, energy, infrastructure, or complex B2B sectors (preferred)
Strong commercial awareness and ability to influence senior stakeholders
Experience working across multi-market or European environments (desirable)
Deep understanding of CRM, analytics, and performance marketing
Ability to operate independently with high accountability
A creative, experimental mindset with a focus on results
Confidence, challenging assumptions and improving how things are done