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Channel Sales Manager

Job description

​We are seeking a dynamic Channel Manager to build and lead our partner ecosystem across Pakistan. In this role, you will recruit, enable, and manage top-tier EPC contractors, solar distributors, and financial partners to drive C&I and utility solar growth, while ensuring technical standardization and brand compliance.

What You'll Do

  • Identify, recruit, and onboard high-quality local partners, including leading EPC contractors, solar distributors, and green-energy financing institutions.

  • Serve as the primary point of contact for key channel partners, fostering collaborative relationships and driving joint business growth.

  • Develop and deliver Partner Enablement Programs — product training, technical standards, and sales methodologies — and help partners build qualified local technical teams.

  • Support partners with technical guidance, marketing collateral, and O&M capability building to ensure long-term project performance and customer satisfaction.

  • Organize channel events (partner conferences, technical seminars, roadshows) and co-marketing initiatives to boost brand visibility and lead generation.

  • Set and track partner KPIs against sales and technical benchmarks, and enforce compliance with brand guidelines and after-sales service protocols.

What We're Looking For
  • Bachelor's degree or above in Engineering, Business, or a related field.

  • Minimum 3 years of channel sales or business development experience in the solar PV or renewable energy sector in Pakistan.

  • Proven track record of successfully managing EPC contractors and distributors.

  • Established network within the Pakistani solar industry — leading EPCs, distributors, and banking / financial leasing circles.

  • Strong understanding of the local solar supply chain, installation standards, and after-sales service requirements.

  • Excellent communication, negotiation, and presentation skills; ability to influence and train technical teams.

  • Fluent in English; proficiency in Urdu and local dialects is highly preferred.

Nice to Have
  • Experience in channel marketing, co-marketing campaigns, or partner conference organization.

  • Background in technical training or O&M capability building for solar projects.